Español Nederlands
5.4 Marketing
Strategy
5.4.1 POWER OF
THE ORGANIZATION
The name Instituto Cervantes is the most powerful PR and marketing instrument
of the company. In Spanish circles the name of the writer of the Intelligent Knight don Quijote
de La Mancha is known in all areas of
society in a legendary way. As the founder of the foundation Stichting Cervantes
Benelux in Belgium, the Netherlands
and Luxemburg
and as the owner of the Limited
Company Instituto Cervantes England and Wales MR. J.L. VAN DER HEYDEN disposes of the exclusive right of ownership of
the name Instituto Cervantes as deposited by the Benelux trademark registrar
under depositnumbers 0504277
and 843323. In 1977 he graduated on
first degree level on the writer Don
Miguel de Cervantes y Saavedra.
The name Cervantes sounds excellent
and the purple logo gives an optimal recognition.
DIFFERENTIATION IN LOGO
Instituto
Cervantes
is legally registered at the Benelux
Trade Registrar
under deposit numbers 0508277 and 843323 in class 41: education,
trtainings and courses and is a tradename of the Foundation
Cervantes Benelux
in Utrecht, registered under number 41211928 of the Chamber of
Commerce of Amsterdam (IBAN: NL91INGB0004729266 BIC: INGBNL2A). Instituto
Cervantes Limited
is registered for England and Wales under Company No. 3300636
at Companies House, Cardiff.
